Steven Seagal Launches Pure Force Energy Bar to Retailers !!

Nutrition bar harnesses the antioxidant goji berry the actor discovered in Tibet

BOCA RATON, Fla., Sept. 29 /PRNewswire/ -- Steven Seagal now can add"nutritional bar formulator" to a list of talents that already includes veteran actor, singer/songwriter, guitarist, and Aikido black belt. Maintaining an unrelenting schedule that would tire younger entrepreneurs, the 53-year-old Seagal has just completed two movies, "Into the Sun" and "Submerged." His album, Songs from the Crystal Cave, released earlier this year, has already hit the pop charts in Europe.Pure Force Energy Bar(TM) is the result of Seagal's travels in Asia in search of the ingredients believed to keep many locals disease-free for life. Seagal says he discovered the Tibetan goji berry while researching antioxidants in Mongolia. The goji berry is a staple of the Tibetan diet, and has been used by local physicians in herbal medicines for thousands of years. Chemical analysis shows that this berry fortifies the immune system with powerful antioxidants. The goji berry also contains a high concentration of branched chain amino acids, beta-carotene, and other cancer-inhibiting factors. "I have traveled the world creating this bar; there is none better," says Seagal, who lived in Tibet and Japan in the 1960s and 1970s while learning Buddhism and martial arts. "I have included in this bar everything I could to strengthen the body." Seagal adds that Pure Force Energy Bar also includes 15 grams of protein, 17 vitamins and minerals, calcium, iron, ginseng, and even green tea.The actor, an adherent of Buddhism and the first westerner to open a dojo (martial arts school) in Japan, says he originally intended to manufacture the bar for his own use, but those around him wanted to know his secret. When asked how he was able to include so many ingredients and keep the bar at only 170 calories, Seagal joked, "It is a nice big bar, but then, I'm not known fordoing anything small. I have an all-or-nothing attitude."
Mr. Seagal has partnered with an experienced sales and marketing team led by Mitch Gould to form Steven Seagal Enterprises, which will distribute PureForce to mass-market retailers. "I have known Steven for years," says Mitch Gould, vice president of SSE. "I was excited when he asked me to manage the international distribution of the bars."Can the market handle another nutritional bar? Gould comments, "The feedback we are getting from buyers is phenomenal. The low-carb category has passed its peak and some of the low-carb products are not doing as well. Buyers want something different to replace them, and this is certainly different."
Pure Force Energy bar comes in two flavors, Chocolate Fudge and ChocolatePeanut Butter. To entice consumers the initial product launch will include a free DVD of the video "The Path Beyond Thought" inside every box. Additionalproducts to this energy line are already in the works. Pure Force Energy Bar is manufactured in the U.S. It is expected to hit stores in the first quarter of 2005.

Steven Seagal attended the ceremony of opening the new school year !!

Steven Seagal gives autographs to Bulgarian students at the high school in the Black Sea port of Varna, some 460 kilometers (286 miles) northeast of the capital Sofia on Wednesday, Sep. 15, 2004. Seagal, who is in Bulgaria for filming his new movie 'Submerged', attended the ceremony of opening the new school year, which begins on September 15.

Steven Seagal Visited Children Hospital in Sofia

The Minister of Foreign Affairs Solomon Passy and the American Actor Steven Seagal visited today the Specialised Paediatric Oncohaematological Clinic of the Queen Giovanna University Hospital in Sofia.
Minister Passy and Steven Seagal met with more than 20 patients in the Clinic and talked with them.

The manager Professor Dragan Bobev showed the guests the bone marrow transplantation ward, the reading room and the garden of the Clinic.

The famous American actor and Minister Passy expressed a wish to make personal donations to the reading room, to the new boarding house in which children undergoing outpatient treatment and their parents will be accommodated, as well as for other needs of the Clinic.

"I wanted to put a smile on the faces of these children. My friend, Minister Passy, came for the same reason," Steven Seagal said after the meeting. "However I am not the real star here, the real star is Professor Bobev who has devoted his life to these suffering children," he added.

Minister Passy thanked Steven Seagal for his commitment to the pain of the children and expressed hope that his visit would attract more attention to the social problems and especially to the problems of children.

Diplomatic Statu For Super Star !!!

Foreign Minister of Bulgaria Mr. Solomon Passy met with Hollywood star Steven Seagal at a restaurant in Sofia. Diplomat No 1 invited the action hero to go sightseeing in Bourgas. In Bulgaria Seagal shoots the thriller 'Sunken' Photo Foreign Ministry

Steven Seagal at Sofia - Bulgaria !!

The American actor Steven Seagal arrived to Bulgaria for the two months of turning of the film "Immergé". For a successive time Steven Seagal saves the world - this time from a fatal biological weapon. In the film 'Sunken' he plays the part of a hero, who must unveil the mystery of the American ambassador's assassination in South Africa. A scientist who produces killing serums is also involved in the intrigue of the movie. Yesterday the action star arrived in Sofia for the shots of the film, produced by David Varod's New Image company. At the airport the nearly two meters high actor was welcomed by New Image's chief executive for Bulgaria David Varod, his friend Ralitza Hofsterer, and a mysterious lady who waited for him in one of the limos parked in front of the VIP lounge's exit. The shots in the New Image studios will last two months. Nikolay Sotirov, Atanas Srebrov, Nikolay Dodov, Andrey Slabakov, and Nadya Ivanova from the 'Elite' program on bTV, will take part in the new movie. This time the expert in martial arts stays at 'Sheraton' hotel. According to well informed sources Seagel hesitated whether to rent a house on the outskirts of Vitosha. Bulgarian actors will take part in this film. The scenario of film describes the assassination of the American ambassador in South Africa. The CIA finds a suspect quickly - it is Arian Leather, a scientist in escape, specialist out of biological weapons, having creates a virus which returns the contaminated likely one to be mentally controlled. The order of the CIA is to destroy Leather, but the commando of execution disappears with the weapon which is entrusted to him - a nuclear warhead. The power station of information decides to call upon Chris Kowdy - interpreted by Steven Seagal. Kowdy is in prison, with the other members of its group, held on a false charge because of a opérationelle error of the CIA. The film will be made on one of the stages of Sofia. The only declaration of Steven Seagal to the Bulgarian journalists come to await it the airport was "Je go bien".

Steven Seagal's Music CD is Available Now !!!

Steven Seagal always indicated that music plays a big part in his life. He finally collected his songs in an album.The album called “ Songs From the Crystal Cave “ is an important mile point in Steven Seagal’s life and a precious collectors item for his fans.

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Seagal Signed a deal with David Zucker Comedy Film !!

Variety Magazine says Steven Seagal has signed a deal with Fox Searchlight and producers David Zucker and Gil Netter to develop a comedy starring vehicle directed by Zucker, who helmed Scary Movie 3.The trade says the deal comes as a result of Seagal parodying his tough guy image in the producer and studio's upcoming The Onion Movie.Zucker and Netter are working with Steamroller Productions, the Seagal company run by Phil Goldfine, to find the right comic vehicle. Ideas include having him play a bumbling federal agent.